We’ve discussed the reasons why tradeshows work for exhibitors (see previous post), but there are also reasons why tradeshows work for attendees. It may not make sense for your business to be an exhibitor at a tradeshow but it may be crucial for your business, for you to attend specific tradeshows.
Tradeshows provide attendees with the opportunity to:
- Conduct research to ensure you make the best purchase decision
- Establish relationships with key vendors
- Learn latest industry trends and technologies
- Gain insight into what others in your industry are purchasing and why
- Learn from industry key opinion leaders
- Discover new products
- Compare competitive products side by side
- Meet the people only known previously via phone/email
- Purchase products at discounted prices
- Have the chance to use a product before purchase.
When evaluating whether to attend a show or not, consider how your presence, or absence, at important tradeshows may affect your business. Trying to save a few dollars today could compromise business tomorrow.
Remember that ZENTX is your tradeshow graphic provider whether you decide to be an exhibitor or attendee. Contact us today at (989) 695-6770 or marketing@zentx.com.
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